Thursday, September 6, 2012

Facebook Partners With Myriad Group To Target Feature Phone Users In Middle East, Indonesia And Malaysia

text messagingA lot of Facebook's future subscriber growth hinges on how well it does in markets outside of the U.S., and on non-smartphone devices; and today a deal was announced that looks like it could help the social network take a big step in that direction. The Myriad Group, which develops services for feature phones, says it has teamed up with Facebook to extend its service on mobile devices in the Middle East, Indonesia and Malaysia -- specifically in deals involving ?the mobile carriers?Celcom in Malaysia, Indosat in Indonesia and Mobily in Saudi Arabia. The company says that deal adds 70 million mobile subscribers to Facebook's addressable base. Under the terms of the agreement Myriad will deliver social mobile messaging services -- SMS to most people -- to people with feature devices. The company has already been working on enabling Facebook connectivity in other emerging markets. It already provides such services in Africa in partnership with the mobile operator Orange.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/D8Ns3Rhtha0/

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